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Retailers Support the Future of Petites in the Fashion Industry
Retailer Support the Future of Petites!
By Ann Lauren: The realization is majority of women are 5’5″ tall and under. The average size woman is 5’3″ in the US. The fashion industry considers petite women to be 5’5″ tall and under. Nevertheless models are consistently 5’9″ or greater. Tall thin models are the accepted norm for the fashion industry. Cover girls and fashion models are amazons. The only way we’ll ever see a petite model on the cover of a magazine is if she’s a famous celebrity, ie Eva Longoria, Salma Hayek, Madonna, Alyssa Milano and the list goes on. Petite women dominate the entertainment world, yet they are “persona non grata” in the fashion world.
Hallelujah, some fashion brands and designers are carrying petite lines with a greater selection include; Kenar Petites, Jones New York, Gap, Bebe, Talbots, Ann Taylor, INC, Elisabeth by Liz Clairborne and Land’s End. Some of the brands sold at Nordstrom, Saks’s Fifth Avenue, Macy’s, Petite Sophisticates, Kmart, JC Penney, Caslon, Classiques Entier, Dana Buchman and others. Banana Republic spokesperson said that “the company has completely re-proportioned its fit for petites and tested the line exclusively with petite fit models.” About time some designers and retailers got a clue!
Now how about using actual petite models in advertisements. After all, the fashion business is more psychological and placing images of the actual women that would buy the clothes would be a hit. I am sure it’s worth the eight billion dollars of buying power petites spend in the fashion industry. Certainly our money will get their attention! “Proper consumer education and campaign will be able to raise awareness,” of this need. BellaPetite.com Magazine and Web community will fulfill the petite market demand!
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Get your free online issue of Bella Petite today to see what all the buzz is about! Print editions are available for order at bit.ly/bellapetitemag