There has been a been an outcry in the press recently over the Lane Bryant advertisements, but the real forgotten woman is the petite woman! The actual discrimination happening in the fashion industry is only against using petite models.
Both Victoria’s Secret and Lane Bryant heavily favor tall models. You don’t ever see petite models (fit or full-figured) used in either companies advertisements. The idea that networks are discriminating against full figured women is actually absurd on its face.
FACT: THE GREATEST DISCRIMINATION IN THE MODELING WORLD IS HEIGHT DISCRIMINATION!
Peggy Howell is an advocated for full-figured women, and spokesperson for the National Association for Advancement of Fat Acceptance. “There are plenty of models that walk down the catwalk in nothing, but bras and tiny little panties. What is the difference?” she asks.
Obviously there are guidelines on television. Our kids are watching. The Lane Bryant advertisement featuring a full-figured glamazon woman is too racey and exposes too much flesh according to the networks.
In the end Lane Bryant’s advertisements will air and this is nothing but a publicity stunt for the campaign period. The Fox network has already agreed to air the ad during “American Idol” after re-editing.
The brilliance of this entire advertising scheme for Lane Bryant is the fact that we are taking notice and talking about them. The amazon 5’9 tall full-figured models are working models. She’s not discriminated against at all like petite models 5’5″ tall and under. The mainstream agencies have “full-figured” divisions but not “petite” divisions.
LESSON TO BE LEARNED BY THE FULL-FIGURED AMAZON MOVEMENT
Point being petite women this is a great lesson about what we must do as a collective movement. We need to create controversy like the full-figured and or plus sized women. They have their place in fashion… do you?
I challenge our readers to locate clothing advertisements with petite models from any major brand that aren’t celebrities. Search for them on google or you tube. We’ve done it. What we found was all glamazon full-figured model controversy and tall, thin model worship.
Interestingly, to be politically correct and sensitive towards this market we now call women that fit double-digit sizes “full-figured or plus-sized,” as opposed to over weight, because it sounds nicer and they have real modeling campaigns, unlike petite women. There is zero sensitivity towards petite models or acceptance or our look in fashion and modeling.
Bella Petite is your advocate, and you need to support us and get every petite woman you know on our subscriber list so we can penetrate the fashion industry and gain recognition and acceptance! Are you willing to stand up to designers and retailers about their lack of petite support?
All we have seen this year is an onslaught of plus-sized models and their movement into fashion. They have arrived. Petites women, you are next!
You want change? Get fired up and fight for your fashion rights as a petite woman!
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FULL-FIGURED AMAZON MODEL ADVERTISEMENT
AMAZON FIT MODELS ADVERTISEMENT