1964 marked the first issue of the Sports Illustrated Swimsuit Edition and was credited with making the “bikini” a justifiable piece of apparel. The cover girl for this January issue was Babette March, now known as “Babette Beatty,” who was an international model and known for her “cover” work on many other magazines, as well as for living-in-up with the likes of Mick Jagger and Andy Warhol…ho hum, such is the life! <Grin> Babette Beatty is an established artist, known for her beautiful “painted ladies” which appear on the labels of “Zhoo Zhoo” wine made by Hells Canyon Winery.
Their motto – “Wine made by women, for women!” When the founders of Zhoo Zhoo Wine sat down to interview Babette, they asked: “What do your women paintings say about women? Beatty’s answer was simple and clear: “It means, women are here to stay – meaning that women have sex appeal, are smart, strong, and we know how to get places even though we’re still suppressed!”
This woman, for some reason, really intrigued me and I wanted to know more about her.
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Henry Luce, a Yale graduate, voted “Most Brilliant” by his peers, but better known to his friends by “Father Time,” put his head together with a college friend one night in 1923 and created The International Magazine of Events (possibly a backronym), known as “Time” Magazine. After the death of his friend and partner during the onset of the “Great Depression,” Luce founded the
You might be asking yourself, “What does all this have to do with Sports Illustrated?” Well, if you haven’t guessed it by now (or didn’t know in the first place), Henry Luce acquired the name “Sports Illustrated,” and launched the first issue in 1954, which fell short of his idea of being the greatest sports magazine of all time. But in 1956, Luce caught a glimpse of Andre Languerre’s singular coverage of the Winter Olympic Games in Cortina d’Ampezzo, Italy, and hired him on as assistant managing editor.
By 1960, after becoming “managing editor, Languerre more than doubled the magazine’s circulation by his extraordinary use of full-color photography for that weeks sporting event; which was unheard of for this kind of publication. Laguerre also pioneered an interesting concept of having one “long” story at the end of every issue – he called this the “bonus piece.” I only add this in because, as you all may know by now, I’m very wordy and LOVE “long” chronicles! Written By: Tana Corporon
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