In an arena where companies now have their choice of personnel, having a personal brand – especially one that meshes with the branding message of a company, can make all the difference about who gets hired, promoted or fired.
Former marketing executive, Jacqueline Peros, developed an easy tip list for clients at her New York – based company JMP Image & Style Group, LLC, where she helps career minded professionals re-invent themselves by discovering their own personal brand. A certified image consultant and recently certified ¹Reach Personal Branding Strategist, can help anyone move into or up in an organization. She ascertains that if you use marketing techniques – just like the big boys – and package yourself to appeal to the targeted company, career success is certain.
When companies are re-structuring and re-thinking the corporate landscape, it opens the door for the intrepid to stake a claim or find a niche where they can be productive. First, they have to prove they have the goods. That includes dressing, acting and behaving like they fit into the company’s structure – creating a personal brand to fit the company and the position you want”
¹The Reach 1-2-3 Success!™ personal branding process was developed by William Arruda and has been proven with thousands of executives and entrepreneurs around the world. Comprised of three steps, Extract, Express and Exude, it’s a structured methodology for building, communicating and nurturing your personal brand. http://www.reachpersonalbranding.com
Tune in to the Bella Petite Hour (with host Ann Lauren) for a special “Your Personal Branding” edition featuring Jacqueline Peros a Corporate Image and Style Expert and a Personal Branding Strategist, along with celebrity guest Jeannie Mai a “Fashion Werapist” and the host of Style.Networks “How Do I Look?” Together they will both tell you how to discover your personal brand to get hired and how to use color to persuade decisions and capture your man!
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