YOU ARE THE PRODUCT AND THE PACKAGING MATTERS
In an arena where companies now have their choice of personnel, having a personal brand – especially one that meshes with the branding message of a company, can make all the difference about who gets hired, promoted or fired.
Former marketing executive, Jacqueline Peros, developed an easy tip list for clients at her New York – based company JMP Image & Style Group, LLC, where she helps career minded professionals re-invent themselves by discovering their own personal brand. A certified image consultant and recently certified ¹Reach Personal Branding Strategist, can help anyone move into or up in an organization. She ascertains that if you use marketing techniques – just like the big boys – and package yourself to appeal to the targeted company, career success is certain.
When companies are re-structuring and re-thinking the corporate landscape, it opens the door for the intrepid to stake a claim or find a niche where they can be productive. First, they have to prove they have the goods. That includes dressing, acting and behaving like they fit into the company’s structure – creating a personal brand to fit the company and the position you want”
¹The Reach 1-2-3 Success!™ personal branding process was developed by William Arruda and has been proven with thousands of executives and entrepreneurs around the world. Comprised of three steps, Extract, Express and Exude, it’s a structured methodology for building, communicating and nurturing your personal brand. http://www.reachpersonalbranding.com
BELLA PETITE HOUR PODCAST NOW PLAYING:
Tune in to the Bella Petite Hour (with host Ann Lauren) for a special “Your Personal Branding” edition featuring Jacqueline Peros a Corporate Image and Style Expert and a Personal Branding Strategist, along with celebrity guest Jeannie Mai a “Fashion Werapist” and the host of Style.Networks “How Do I Look?” Together they will both tell you how to discover your personal brand to get hired and how to use color to persuade decisions and capture your man!
The Bella Petite Hour live broadcast are every Tuesday at 1pm EST on America’s Web Radio. The podcast are available here on the Bella Petite radio page and itunes.
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