Sure they can, but to become a fashion model it is not likely. Even for commercial print modeling, the market for petite models is nearly non-existent. The realistic answer is “no.”
It’s not fair, but this is a business, it’s not about what’s fair, it’s all about what the market place wants.
Petite women need to demand market place recognition and stop following the status quo. By joining Bella Petite you will see petite models and a strong petite fashion focus in a magazine you can identify with.
The above shows a Petite Clothing Line. No Petite Models here! BECOME A MEMBER OF BELLA PETITE AND MAKE AN ARGUMENT FOR CHANGE!
Models and Fashion
The discriminatory height requirements practiced in the industry are driven by two major factors: clothing designers and fashion photographers don’t like petite models, they prefer gawky amazons. Sample size and personal preference. Designers feel their clothing looks better on an amazons frame. The clothing used in runway shows, magazine editorials and advertisments are cut to a “sample size” that reflects their own actual preference.
Consider this: even when a designer offers petite sizes, they don’t use petite models for their advertisements, so we never see what the clothing looks like on our frame (see ad to the left). We the consumer don’t realize it’s a petite clothing line. One of my personal favorite models used to advertise petite clothing are mannequin models…
Clothing designers don’t care that they are marketing to a non-existent female, because they know “petite women” will buy anyway and then tailor to fit their frame. Hence the status quo. That’s why petite women pay twice as much for their clothing.
What’s interesting is the requirements for being a fashion model are not absolute they are just clueless preferences set by arrogant people and we play along.
Everyone recognizes these rules are arbitrary and that models like 5’6″ Kate Moss, 5’5″ Kati Tastet, and 5’3″ Devon Aoki and a few others, don’t fit the “standards.” They have been very successful ONLY due to family and friend connections, as we know entertainment and fashion has it’s nepotistic ways.
The point being that petite women need to realign their standards and demand change. This way you have real opportunity as opposed to the status quo, which is not working for 70% of the women driving the revenues in the marketplace. Simply stated, we don’t identify with the industry standards and every woman we’ve heard from over the age of 20 wants a fashion revolution.
The petite women of the world ought to give the fashion industry a taste of their own medicine!
Let’s look at some numbers. A study done in 2002 showed that among top editorial fashion agencies in Los Angeles and New York, 81% of their “editorial fashion” models were 5’9” and above; 15% were between 5’8” and 5’9”, and only 4% were below 5’8” tall.
According to the US Center for Health Statistics, only about 3 ½% of all young women are within an inch of 5’10” in height. The average weight for those women is about 145-150 pounds – some 30+ pounds more than the “normal” fashion model. If you add in factors like facial beauty, body proportions and all the other things that qualify a girl to apply as a “fashion model” the competition is a TINY FRACTION of the population.
By comparison, almost 80% of all women are under 5’6″. The remaining women are over 5’6″. When a model below 5’8” or above 6’0″ tall is successful it is almost always because someone, typically a photographer, agent, editor, friend or family member took a special interest in the girl and “made” her career, or because she’s famous outside of modeling. (Article source for stats: New Models)
Unfortunately this doesn’t occur normally, but having an inside track if you don’t fit the “industry standards” is just about the only way to get noticed as a “petite model,” by the current establishment.
What we are certainly assured is that without BellaPetite’s platform to educate the retailers and designers that you are a force to be reckoned with. And by showing you are no longer willing to accept the status quo!
Take the first steps become a member, enter the Bella Petite Model Search and spread the news to other petite women to join! We need you to make this happen for the petite woman’s market place identity to be established once and for all! (5’1″ Actress & Model Eva Longoria in photo to left)
Next Articles in this series on BellaPetite: “Industry Standards” Height and Petite Models part two
Bella Petite Model Search News Update
Bella Petite Magazine Petite Fashion Model Editorials
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