PETITE WOMEN UP AND COMING
Petite women (5’5″ tall and under) need to stand together in a mass combined movement with Bella Petite’s Magazine’s awesome efforts. As noted by fashion consultant and model Jillian Rabe (5’9′) , who truly believes that petite women need to gear up and help as an organized group to jump start this inevitable scenario.
“It is only a matter of time before the petite market is mainstream and dominant you have the majority of the market place at 5’5″ and under. The retailer’s always respond to market demands.”
“Curvy’s happened, stick thin’s happened, super tall’s happened, plus size’s happened…and petite, you better believe, is just around the corner.” How Does it feel to be up and coming?!
The points made by Jillian are well stated. And she has offered us interesting fashion history and great insights into the retail and fashion industry evolution.
Here’s what we already know that no one beautiful face will effectuate that change. It will take a comprehensive fashion movement comprised of millions of petite women from around the world!
FASHION MODEL HISTORY
There is some interesting fashion history on model evolution. In fact, the first models were petite models starting in the 1920’s, because they were all the silent screen stars like: 5’0″ Mary Pickford, 4’10” Veronica Lake, 5’1″ Gloria Swanson, 5’4″ Claudette Colbert and 4’11” Rita Hayworth.
The retailers of the era wanted their products and services represented by the screen goddesses. This is the reason we see current petite celebrities used as models. (Left see petite celebrity Rita Hayworth next to a Lincoln looking super petite!)
Then along came the 1950’s British influence and they introduced the tall models onto the scene. They were representative of the hip thirty and forty-somethings, because they were the cool cats of that generation. At that point, everything changed for petite women being the ideal image of beauty in fashion.
In this evolutionary process, petite models were thrown to the wayside. The doors were slammed shut and will remain closed until we demand representation. The full-figured tall women have done this with BBW and V magazine. Petites can do the same with Bella Petite Magazine.
Here is the final installment of this three-part series.
Installment One: The History of Fashion
LIKE IT, OR NOT? Tell us below.
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I think this is great. Unfortunately I’ve never heard of your magazine until now. Thanks to Lexi and a fan of hers from gh. I’ve always been petite neat and sweet. And of course I was always told about it. Your short , wow ur feet r so small. Etc. I used to hate my height as a teenage I was also very thin. Which made me look like a little girl. Wear a ponytail I was twelve when I supposed to b thirty. . But I came to love it as I got older. I’m 5 feet and a half inch. My mom was 4.11. My sister is 5.1. I barely wear a size five in shoes. It’s extremely hard to find women shoes in that size. They say now all the petite girls r In china. So u hv to go there to find clothes and shoes. I’m so thrilled that there is someone out there recognizing a petite girl/woman’s fashion. Especially what u hv to go through to get an outfit from head to toe.