Fashion, Modeling Industry Standards, Height and Petite Modeling

PETITE MODELS BEWARE!  A smart general rule to follow: Don’t ever attend a modeling school and  if an agency or a management company is advertising for “petite models” it is a scam.  You will never see mainstream agencies advertise for petite models.  Usually it’s a “photo-mill” trying to entice petite models to come pay them for services such as photography or representation.  Legitimate agencies don’t do this.

When you do see mainstream agencies looking for “petite” fashion models, it’s not what you think.  The modeling industry is deceptive when referencing “petite”  in their wildly imaginative world “petite” means under 5’9″ with the cut off at 5’6″.

In a few rare instances  you may be able to obtain some work if your are under 5’6″ as a fit model, or in local mall impromptu fashion shows, so at this point there is very little opportunity in fashion and print modeling for “petites.”


There are very few legitimate agencies in the united states.  The largest main markets for models are in  California, Chicago, and New York.  Those few do have “petite” model divisions for “commercial fashion/commercial print,” never “high fashion.”  The shorter models are mainly used in commercial print campaigns.  Sounds encouraging, but the fact is, even the few legitimate agencies with “petite” models have a majority of those models at 5’5″ to 5’8″ tall.  Agencies like Wilhelmina won’t even interview you if you’re under 5’7″. Essentially there are no real petite models as defined by the fashion standard definition of 5’5″ and under, the real definition of petite model stature.

Many how-to-modeling books, modeling schools, model consultants are misleading when they tell you there’s work for “petite” models 5’5″ and under it’s a deceptive business practice to sell you on their book or service. Don’t be fooled.  The Truth About “Commercial Print Agencies” Height and Petite Models


Here at there is opportunity for real petites, we are tearing down the industry height standards and going against the status quo.  We are ushering in a new breed of models and beauty.  Meet Bella Petite Models 5’4″ Carrie and 5’2″ Carly!

You too can join the petite fashion movement and together we will create change and opportunities for petite women in beauty and fashion.

Essentially in order to see petite models in the marketplace there needs to be a paradigm shift. is providing petite women the platform to organize and collaborate.  We are also providing retailers opportunity and the vehicle to reach out to petite female consumers.  We have a web community, radio show and we are launching a fashion magazine this year!

It is time advertisers fulfill the demands of petite women.   Petite women want to identify with the fashion industry and not be continually disregarded like the current fashion magazines do.  Petite women represent 70% of the world’s population, which translates to 10 billion dollars of buying power.

BellaPetite has begun shooting regional editorial campaigns.  The first shoots were produced in Los Angeles, CA and Chicago, IL with Bella Petite Models by fashion photographers Peter Baratti and Mike White.

Petite women have strength in numbers that won’t be ignored by the industry. Help breakdown the fashion industry status quo and become a member of BellaPetite! 

This article is part of a three segmented series.  Here are parts one and three.

Height and Professional Modeling “Petite Models” part one

The Truth About “Commercial Print Agencies” Height and Petite Models part three

Bella Petite Magazine Petite Fashion Model Editorials

Style Fashion and The Petite Woman

Bella Petites Give Back! W Hotel Event Coverage

BELLA PETITE MAGAZINE: Enter the Bella Petite Magazine Model Search WIN a trip to Hawaii and a high fashion spread to appear in Bella Petite Magazine!  Petite models get discovered today!  Bella Petite Magazine is Fashion, Entertainment and LifeStyle for Women 5’5″ Tall & under.

”Petite is fit and full figured.”Free to subscribe to Bella Petite! You will receive regular updates on our events, promotions, special offers and Bella Petite Magazine!

Get your free issue of Bella Petite Magazine TODAY! CLICK HERE

23 thoughts on “Fashion, Modeling Industry Standards, Height and Petite Modeling”

  1. I look forward to reading the fashion magazine. It will be wonderful to see women my size in clothes that I won't need to hem and alter so much!

    How tall are the lovely petite models Carly and Carrie?

    1. Carrie is 5'4" and Carly is 5'2". It's great to see petite models in petite fashions! This is what you have to look forward to with Bella Petite Magazine. Get on the subscriber list by joining as a member. is the web community and is separate from Bella Petite Magazine. Reply

      1. Hi my name is Violet Matias, I’m 23 years old, 5’0 ft and I’m currently modeling as a hobby. Becoming a model means everything to me. I’ve been watching ANTM since cycle 01 and every time I watch it I feel like Tyra is talking to me, telling me to continue to learn and grow. Modeling is a DREAM to me and I will do anything to make it come true ! Thanks and I look forward to hearing from you, have a great day.

    1. Here is a link to the Bella Petite Model search You must follow our submission process in order to be considered. Generally fashion magazines do not accept random submission from unknown models, so we develop our model search for petites models to have a chance and compete in a global model search with prizes and exposure. Otherwise, we go through PR firms and agencies for well known, (recognizable) petite celebrities for main features.

  2. I am 15. I have the looks and posture for a petite model. I am 4’11. I want to know if there is anything i can do to be noticed that my height will not be the greatest deal.

  3. With havin so much content and articles do you ever run into any issues of plagorism
    or copyright violation? My blog has a lot of exclusive content I’ve either written myself or outsourced but
    it seems a lot of it is popping it up all over the web
    without my permission. Do you know any ways to help protect against content from being stolen? I’d certainly
    appreciate it.

    1. Hi Shelley, that’s an intrinsic problem with the internet that we all have to deal with and unfortunately it’s tough to deal with unless you have a legal department to handle the problems as they arise. You can always ask the blogger to take down any articles that are direct copies if you can show proof. Then take the next step to pursue legal action, which we do when required. Essentially it’s difficult for everybody and we deal with people doing this to our information and articles etc all the time. Good luck to you!

  4. Hi my name is Janay. I am 19 years old and i am 5’2. I want to be a commercial model. I’ve been looking at different types of requirements. And only one i meet is commercial. Im good for plus size but i am under the height requirement. May i be apart of this agency? I live in Northern California.

  5. Good Day, I want to register my daughter with Mainly because they showcase aspiring models online to many modelling agencies on a worldwide basis. I’m from South Africa, so the fact that they deal internationally is important, what I would like is some advice before spending any money on registratin fees, is this, if my daughter is 164cm, and she is almost 14, will she be considered a petite model at that age or is that an acceptable height? I have read that at 14 she has another 2 years left of growing to do. Around this time they apparently have growth spurts.

    I would appreciate some advice on this.

    Regards Sharon Manas

  6. hi my name is rajbir i want to be a model my height is 5″4. Nd my body is like is a fitness model cause i m working from 4 yrs on my body so please give me a chance for commercial modeling nd i m also a fitness trainer nd personal trainer


  7. You undoubtedly allow it to become sound very easy as well as your presentation but I to uncover this issue being really a thing that I think I might by no means fully grasp. Seems like also complex and really large to me.. agency model I’m having a look forward inside your subsequent article, Let me make an effort to obtain the your hands on them!

  8. Hi my name is Lesly Barrera I’m 20 years old, 5’3 ft and my dream has always been to be a model. I would love to be part of this agency as it would be an honor. Thank you, have a great day. Hope to hear from you soon.

  9. Hi BellaPetite, just became aware of your blog through Google, and found that it’s truly informative. I’m going to watch and I will be grateful if you continue this writing. Numerous people will be benefited from your writing. Cheers!

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