Ann Lauren Calls For Fashion Industry To Change For Petites

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To affect change it is most important to be proactive, vocal, and realistic about your goals. Consider this: plus-size women banned together as a fashion movement over 20 years ago and now they have a recognizable image in fashion. The acceptance you see today for plus-size women in fashion started with BBW magazine and editor-in-chief Carol Shaw.

Today we see plus-size models on the runway, in fashion magazines and they have a greater selection of designer clothing available to them.

My primary purpose as the editor-in-chief of Bella Petite Magazine is to create change for petite women in the fashion, beauty, and modeling industries.  Utilizing the global reach of the internet we can effectuate change at a much more rapid pace, than ever before.  We have already seen fast growth and major recognition in the last two years, but there is still much work to do!

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Petite women do represent the most powerful market in retail, as we hold a majority of the buying power.  That means our voice counts and all we have to do is make ourselves heard, just as the plus-size women have done.

We will achieve fashion industry acceptance for petite women with your support.

Bella Petite has laid the foundation for you to build upon. Consider that no other mainstream fashion magazine (Vogue, Elle, Bazaar, etc.) accept new model submissions, hold open calls, or provide opportunity for petite models as we do.  Nor do they feature petite models in high fashion spreads.  When millions of women join us our work is done!

Here are 10 simple tips on how you can help create change:

1. Support your advocate, Bella Petite Magazine.  We are the vehicle that will drive the industry to us. Get involved with social marketing and blogging for Bella Petite. Our success means petite women win!

2. Follow us on Facebook, Twitter, and Pinterest. (Links above)

3. Show support to the companies who market to you.

4. Use social networking sites and email to let brands and designers know how you feel about clothing, sizing, and options.  Suggest the use of petite models when marketing their clothes to you.

Ann Lauren_USA Petite Model Show

5. Your dollars count!  If you stop buying at “store A” and let them know you will not be purchasing clothing until they market to you, this will raise concerns. Free to subscribe to Bella Petite!


6. Your dollars count!  If you stop buying at “store A” and let them know you will not be purchasing clothing until they market to you, this will raise concerns.

7. Stop entering beauty pageants, model searches, and events, or going to agencies that are not looking for petite models.

Stop deploying the same old tactics, you can clearly see that has not worked at changing anything for the last 40 years.  By now, if that was going to work we’d see change already and petite fashion and models would be a fashion standard.

8. Do enter beauty pageants, events, and model searches that are exclusively created for petite women.

9. Use every avenue and opportunity you have available to you for your voice to be heard. Take action by being a petite fashion advocate!

10. Give new up-and-coming independent designers your support like Rolando Santana and Allison Izu Petite Premium Denim.

Join Bella Petite today and be part of the petite fashion and model movement for change. Bella Petite Magazine is Fashion, Entertainment, and Lifestyle for Women 5’7″ Tall & under.

“We define petite to be fit and full-figured. Petite references your height and not your body weight.  Receive regular updates on our events, promotions, and special offers here on Bella Petite Magazine. Join Bella Petite!

8 thoughts on “Ann Lauren Calls For Fashion Industry To Change For Petites”

  1. My name is Celena “Mocha” Carter. I am a 5’1″ fitness model and an IFPA Bikini Pro competitor. I have been modeling for years doing commercial, swimsuit, upscale, promo, and even have runway experience thanks to local modeling agencies. For years I have been applying to different castings calls either as an extra or a model, submitted work to management agencies, talent agencies, etc. And no one has truly given me substantial work. I love the fact that Bella Petite is showcasing petite models like myself and is willing to storm through that brick wall that is trying to hold us back! I am a willing advocate for petites and do whatever it takes to break through that glass ceiling in this industry!!

    1. G’day Celena! Bella Petite is awesome indeed 🙂 One day this prejudice towards height will be eliminated… After all, there are so many different sized people of all different ethnic backgrounds. And we are like beautiful different shaped and colored flowers in a garden. If all the flowers in a garden were the same it would be boring. So why should runway only cater for one size… how boring! I probably can’t wear half those clothes because they don’t come in petite sizes, so why would I bother looking at models wearing those clothes on runway/catalogs. My personal opinion is that they are losing a HUGE audience and a lot of money by focusing on one size. Most clothes are not “one size fits all” (i.e. tall fits all). The fact that those agencies aren’t giving you “substantial work”… well that’s their loss in my opinion… why? because you (however you look) represent a specific demographic of people. If you are someone in the same casting bracket is not used, then people of that group will probably lose interest in looking in catalogs because they are not being catered to.

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