THE TRUTH ABOUT: COMMERCIAL PRINT AGENCIES ON HEIGHT AND PETITE MODELS
The current “status quo” practiced by the fashion and beauty industry, leaves the petite model 5’5″ tall and under out of most available work. The common reaction is that “height doesn’t matter” in commercial print. Wish the was the case, but it isn’t. The truth is, the criteria for commercial print is different from fashion, but “height does matter,” anyone claiming otherwise is misleading.
These are the current industry standards for women: amazons 5’9″ plus , petite models 5’4″ and under, and for men 6’3″ plus, 5’8″ and shorter, unfortunately those on the lower end are not what the print industry hires.
Sometimes, there are exceptions and some fashion and commercial agencies have a few petite models who work in exceptional cases. Many times it’s nepotism, personal interest, or a favor. Perfect example: 5’3″ Devon Aoki only works because at age 13 “her godmother introduced her to Kate Moss who later took Aoki as her apprentice.”