Commercial Print Agencies, Height and Petite Modeling

A Few Reasons for No on Petite Models

Majority of advertisers (non-fashion) would be okay if models were all 5’6”, leaving out the real petite models.  The industry “status quo” dictates three reasons why print agencies don’t carry many petite models on the books:

1.  “Petite Models” would be okay, if there wasn’t a large height disparity between models used in a multi-person shoot.  (Look how horrible the Versace campaign looks with 5’6″ Kate Moss and amazons!) It’s simple, the petite models don’t fit in with the current “status quo’s”, arbitrarily imposed standards.

2.  Few advertiser’s  will object to a 5’9” model, but will not hire a petite model at 5’3” tall.  The way the current standards are designed the amazons do virtually all of the commercial jobs that the petite models can, but the reverse is not true.

3. In smaller markets, clients tend not to spend a lot of money on models.  If they need tall models, they use an agency to find them. When petite models work in campaigns, likely the model is family, a friend, or a company employee, who are readily available in heights less than 5’8″ tall and they are not compensated.

Point being agents are about making money, they only want models demanded by the market place and by their clients.  They sign models according to demands and the work the model can do.

Bella-Petite-Magazine-Model-Search-20134. A huge reason for not seeing petite models is the fact there hasn’t been petite female consumer demand.  The plus sized woman has created demand for her look by supporting fashionable publications advocating their look and then demanding retailers use plus sized models.

Petite women must unite with Bella Petite Magazine in mass to create change!

Bella Petite Magazine is your platform to change the status quo. It’s important for you to participate, become a member and spread the news to other petite women to join.  A million women can make a difference, join us to change the status quo.

Height and Professional Modeling “Petite Models” part one

“Industry Standards” Height and Professional Modeling part two

Bella Petite Magazine Petite Fashion Model Editorials

Bella Petites Give Back! W Hotel Event Coverage

BELLA PETITE MAGAZINE: Enter the Bella Petite Magazine Model Search WIN a high fashion spread!  Petite models get discovered today!  Bella Petite Magazine is Fashion, Entertainment and LifeStyle for Women 5’5″ Tall & under.

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13 thoughts on “Commercial Print Agencies, Height and Petite Modeling”

  1. I can see how we need to support this website if us petite gals are gonna have any chance at all! I'm a member forever! xoxo

  2. This article is very true and it makes me upset knowing that there are so many beautiful, petite women out there who would love to get the opportunities and recognition that an amazon model gets in the fashion industry. I agree with Sheri, as I will be in this fight for petite models until we gain the love and respect of the fashion industry as well!

  3. As a petite woman and as an aspiring model, it really is important to have this information on hand. It is also very important to show these people in the fashion industry that they are severely overlooking such a giant market of beautiful fashionable petite women. I am trying very hard to succeed in the print modeling industry and I, for one, will not give up, no matter how much the odds are against me. I am tired of seeing just the amazons out there. We need to represent our petite beauties.

  4. sigh, i am sooo confused! i thought that the idea of modelling is to advertise clothes or fashion, so in this case to get consumers to like the product and try to strive to look like the person being pictured selling the clothes… if there is no disparity between the model or the average population, things won’t get sold?? also, even in petite modelling, you will still look at body proportions such as long neck, long legs, slender frame…etc…correct? by the way, i thought that D Aoki and K Moss were both at 5’7″ or at least?if we all like to be little, then why do we all wear high heels?

    confused 🙁

    1. We understand your frustration and that is why we developed the Bella Petite multimedia platform to fulfill the consumer demands of petite women. It will take a million women subscribing to for petite women to compete with the other fashion magazines. Once we have that support and prove our marketability to retail, change will happen! To answer why we wear heels. All women whether petite or tall wear high heels to look fashionable.

  5. I’m 19 and I’m 5″0 flat- the last I measured anyway. I was contacted by a company who are a talent scout agency over facebook who were looking to ‘assist’ aspiring models to help get them represented by an agency( I live in Australia by the way). The girl asked me if I was interested in doing full time or part time modeling work. I was automatically suspicious on it, however everything seemed legit so I told them how tall I was and they said it wasn’t a problem- again I highly doubted this but I decided maybe I should give them a chance. However it wasn’t until at the actual photoshoot that they sat me down and told me the whole she-bang on the deal. The girl I was contacted by over Facebook didn’t make it very clear about what they exactly did, and even when I went to their website to find out what they exactly did, the article basically said to me ‘we do a professional photoshoot, then we show top modeling agencies your pictures and get you in contact with them’ so as I was sitting there at the photoshoot the woman basically told me that what I was getting a photoshoot and I would have to pay for the photos (over $1200) if I wanted them. She then told me that their company didn’t find you work, they just did the photoshoot, you pay for the photos and then you go off and get a portfolio and find your own work. I wish they had been more clear to me from the very beginning because it does give you a little false hope- I know there is literally almost no chance for me to become a model because of my height, and it pisses me off that you only ever see women over 5″9 modeling everything. Not only that, almost all clothes I find are made to fit women who at least stand at 5″6 and over. It sucks because women of all heights should be represented in the fashion world. It’s just stupid to limit it to women who are 5″9 or over.

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