BELLA PETITE MAGAZINE BRAND AMBASSADOR EDITOR ANN LAUREN ® IMDb BIO / Credits
HOW VICTORIA’S SECRET DISCRIMINATES AGAINST WOMEN
BELLA PETITE QUESTION: How many petite women buy clothing, lingerie and swimsuits from Victoria’s Secret?
After our discussions with Victoria’s Secret executives, it’s clear they know their consumer, and that consumer is most often the petite woman. Not the “glamamazon,” not full-figured, but undeniably she is petite in stature.
VS have done their due diligence to provide accurate sizing for petite women. In fact, their designers primarily use petite fit models.
FACT: Victoria’s Secret will not use petite models in their catalogs or in their precious fashion shows! Victoria’s Secret knows their market is majority petite, yet they blatantly discriminate against the petite look!
WHY? VSC chooses to wholeheartedly support the Industry standards!
We contend that the standards only apply if the retailer and consumers go along with it. Designers and advertisers are not forced to uphold the 5’9″-plus modeling discrimination that perpetuates the stereotype they choose too.
VICTORIA’S SECRET STOP THE INDUSTRY DISCRIMINATION
We are here to tell petite ladies that you must let the industry know how you feel about the blatant discrimination of petites. The best way to do this is to request petite models who represent our look. Haven’t we learned anything from our glamazon and full-figured counterparts? These ladies have kicked and screamed, joined petitions, and organizations that fight themselves! You can do the same here at Bella Petite. The full figured women’s market actually has real working overweight models that range in sizes 12-18.
The petite women’s market does not have models that are shorter than 5’6″ (thin, fit, curvy or full figured) representing them.
Simply stated, it’s time to make the industry take notice of the petite women’s market. We have all the buying power and that’s what counts. Retailers want to sell their clothing, products, and services to petite women. We don’t want to see stick-thin amazon models wearing clothing and lingerie designed for us because we all know it doesn’t look the same on our frame.
These deceptive marketing practices suck us in and are engineered so we feel inadequate and buy their wares because they will bring us closer to achieving their “ideal image.” It’s insulting and we need to get serious about change!
No way! The fact is retailer’s want petite women to keep spending and supporting their companies, all while they discriminate and insult the petite woman’s image. Watching “America’s Next Top Model” and “Victoria’s Secret fashion show and Model Search” we petites have had enough!
It’s time to take a stand and fight for our fashion rights. It’s time petite women become FASHION RECOGNIZABLE. It’s time the industry caters to our demands. After all, the entertainment industry is majority petite.
The best part of the Victoria’s Secret Fashion show was Fergie and the Black Eyed Peas. At least, 5’1″ Fergie rocked the runway with real curves a sexy body, hips, and breast no need for a pump up bra here. She’s got it all, what a breath of fresh air! In my opinion, her body put the glamazon stick thin models to shame.
It’s kind of joke the VSC models have to wear “pump-up bras” to increase their non-existent breasts by two+ bra sizes, so when they take their clothes off their man has been deceived, along with the rest of us! Petite women’s faces match their beauty and our bodies often outshine glamazons, but we aren’t used on the runway in print only because we are petite?!
Victoria’s Secret of all retailers should respect and embrace the ideology that women come in all shapes and sizes, not ‘only’ tall and thin, but they don’t. There Angels Model Search is vehemently anti petite and plus size women. What a shame!
The full-figured ladies know how it’s done. Petite ladies take note: if you want to see the industry standards include petite models and more petite retailers, join Bella Petite now and become an advocate for change.
We need millions of petite women to unite here on Bella Petite and get involved to help force a paradigm shift in the fashion world.
VICTORIA’S SECRET FASHION SHOW PERFORMANCE FERGIE AND BEP