Quadrophenia on the Ann Lauren Livecast and special guest rock & roll lifestyle fashion designer Alex Mardikian, creator of Quadrophenia! A new lifestyle movement inspired by the timeless music and culture of the legendary rock band, The Who.
Alex Mardikian President of Quadrophenia a former Founder/CEO of Von Dutch Kustom Cycles, is the man behind the movement, having negotiated the largest lifestyle licensing deal in the history of rock & roll when the company secured rights to The Who merchandising.
The Who, of course, is simply one of the most successful and appreciated rock bands of all time.
The iconic brand produced in association with the world’s largest concert promoter, Live Nation this “mammoth collaboration,” as Alex puts it, “opens up the doors to endless adaptations of music meets art, meets culture, meets commerce.”
Mardikian has joined forces with the legendary rockers Pete Townsend, Roger Daltrey, and Live Nation to create and manufacture the next generation of lifestyle merchandise with fashion, accessories, furniture, musical instruments, even motorscooters.
To introduce a brand that evokes the undeniable cool of the 1960’s mod retro movement that The Who popularized. The nostalgic postmodern ethos of Quadrophenia is set to spawn a fresh crop of Milos looking for rock-n-roll style!
As Mardikian explains, “it’s clothing and accessories that make a statement, that revisits or flourish in the feelings of youth, that wear well and look hip, and that appeal to all age demographics.”
The public face of Quadrophenia‘s current campaign is Bella Petite’s cover girl, Angela Phillips!
Alex plans to capture the classic style, yet counter-culture edge of our current day “Twiggy” look-a-like petite-model Angela.
Mardikian exclusively uses petite models in his line because he truly feels, “petite women embody the ultimate in femininity, inspire romance and bring out a man’s masculinity.”
In fact, he poses 6’0″ plus male models with petite models to bring out raw masculine sex appeal. Mardikian is the real deal. He’s a design maverick in the fashion world!
Featuring Quadrophenia designer Alex Mardikian and the face of his new cutting edge lifestyle movement, and Bella Petite Magazine cover girl Angela Phillips. This will be sensory overload!