“PETITE” REFERS TO STATURE (HEIGHT), NOT WEIGHT

Industry standard size women at 5’9″ and taller only represent 3% of women. The fashion industry is alienating majority of women around the world. According to most old school fashion designers petite is defined as 5′4″ inches tall and shorter and a select few clothing designers feel that 5’6″ and shorter is petite. The modeling agencies define petite to be 5’5″ to 5’8″ in height. There’s plenty of ambivalence and contradiction by industry standards as we’ve learned. At BellaPetite, we have established the height standard for petite women to be 5’7″ and under. In the United States, petite women represent 90% of the female population. The average height of a U.S. female is 5’3″. There are approximately a hundred million petite women that are categorized as fit, curvy and plus-sized domestically. The petite female market has a compound annual growth rate of 8.6 percent annually. These women represent ten billion dollars of buying power in the retail industry. PETITE WOMEN RULE THE MARKETPLACE. PETITE WOMEN EMBODY “BEAUTY AND ELEGANCE”. Unfortunately, petite women are aware of the minimal representation, which contributes to negative images of their size, beauty and intelligence. This starts with the media, modeling industry and clothing designers catering to a market representing only a mere ” three percent of women at 5′9″ and above here in the United States.”. FASHION MAGAZINE ARE SHORT ON BEAUTY. It’s a fact, petite women dominate the entertainment industry. Petite clothing designers and retailers need to utilize petite models to effectively promote clothing lines to their consumer market and increase profits. Petite women are tired of the lack of true petite sizing, zero representation on the runways and fashion magazines! DESIGNERS AND PETITES. Fun movie trivia: In the old days Allan Ladd was so short, standing at only 5’2″, that his leading ladies often had to stand in a ditch while filming scenes next to him. As you can see, it was important to have gorgeous, petite screen goddesses like 4’10” Veronica Lake! To this day most leading men in film are short and need petite leading ladies to enhance their small stature. LIKE IT, OR NOT? Tell us below. BELLA PETITE MAGAZINE MODELS SUBMISSION DEADLINE COMING SOON! Enter the Bella Petite . Win a professional photo shoot in California and editorial fashion spread. You will get tearsheets for your portfolio and modeling promotions! Enter the in the world for petite women 5’7″ tall and under! Free to join us! Join Bella Petite. today and be part of the petite fashion and model initiative. Bella Petite Magazine is fashion, entertainment, and lifestyle for all women. “A petite woman can be described as fit, thin, curvy and plus-sized.

In the international marketplace

there are approximately six hundred million petite women. Petite women’s retail buying power is tens of billions of dollars! The available statistical data confirms what we already know, petite women have the greatest buying power and are the majority globally. Yet, this market niche is untapped.

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