WHAT DEFINES A PETITE WOMAN? Height, Weight or both?

By on December 27, 2009

PETITE REFERS TO STATURE, NOT WEIGHT.

According to the fashion industry Petite is defined as 5′5″ inches tall and under. In the United States petite women represent 70% of the female population. There are approximately a hundred million petite fit and petite plus size women domestically. (USA Petite Model winners featured to the left.)

The petite female market has a compound annual growth rate of 8.6 percent annually. These women represent ten billion dollars of buying power in the retail industry.

PETITE WOMEN RULE THE MARKETPLACE

In the international marketplace there are approximately six hundred million petite women. Petite women’s retail buying power is tens of billions of dollars! The available statistical data confirms what we already know, petite women have the greatest buying power and are the majority globally. Yet, this market niche is untapped.

PETITE WOMEN EMBODY “BEAUTY AND ELEGANCE”

Unfortunately, petite women are aware of the minimal representation, which contributes to negative images of their size, beauty and intelligence. This starts with the media, modeling industry and clothing designers catering to a market representing only a mere ” three percent of women at 5′9″ and above here in the United States.” The look constantly promoted as the image of beauty and fashion is tall and slender. This is undeniably wrong and we have standouts like beatiful 5’1″ Eva Longoria and to the right we have gorgeous 4’10″ Kristen Chenoweth.

FASHION MAGAZINE ARE SHORT ON BEAUTY

Fashion magazines exclusively feature tall women, leading us to believe we live in a world with only amazon women. The majority of petite clothing designers don’t even utilize petite models. Most mainstream modeling agencies, beauty pageants and televised model searches will not represent or allow true petite women to compete. In fact, many agents lie about models and celebrities height. For instance Victoria Beckham is 5’2″, not 5’6 as Elle magazine stated.

Reality check: Petite women are the majority and the mainstream media needs to recognize that most celebrities are petite.

It’s a fact, petite women dominate the entertainment industry. Petite clothing designers and retailers need to utilize petite models to effectively promote clothing lines to their consumer market and increase profits. Petite women are tired of the lack of true petite sizing, zero representation on the runways and fashion magazines! Few petite models in the business.

See in-depth analysis at New Models http://www.newmodels.com

DESIGNERS AND PETITES

Bob Mackie, world renowned fashion designer to the stars for over 40 years, states that he has spent his career dressing famous women. He recounts that most of the leading ladies in Hollywood throughout the years are in fact petites. This list includes: 5’2″ Liz Taylor, 4’10″ Rita Hayworth, 4’10″Veronica Lake, Gloria Swanson, Judy Garland, Bo Derek, 5’2″ Raquel Welch, Cher, Winona Ryder, Megan Fox, Jada Pinkett-Smith, Penelope Cruz, Eva Longoria, Salma Hayek, Rachel Weiz, Victoria Beckahm, Madonna the list goes on.

Fun movie trivia: In the old days Allan Ladd was so short, standing at only 5’2″, that his leading ladies often had to stand in a ditch while filming scenes next to him. As you can see, it was important to have gorgeous, petite screen goddesses like 4’10″ Veronica Lake! To this day most leading men in film are short and need petite leading ladies to enhance their small stature.

BELLA PETITE MAGAZINE Enter the Bella Petite Model Search!

Bella Petite Magazine is Fashion, Entertainment and LifeStyle for Women 5’5″ Tall & under. ”Petite is fit and full figured.”Free to subscribe to Bella Petite!  You will receive regular updates on our events, promotions, special offers and Bella Petite Magazine! Get your free issue of Bella Petite Magazine

15 Comments

  1. Jane

    December 28, 2009 at 8:29 pm

    Great article! It's about time someones starts pointing out the fact petites RULE!! Keep up the great work BELLA PETITE.

  2. Cynthia

    December 29, 2009 at 2:19 am

    How short are most male celebs? Like 5'7" short or shorter? Is Tom Cruise really 5'7" or is he shorter, you think?

    • bellapetite

      December 28, 2009 at 8:45 pm

      Majority of male celebrities are 5’9″ and under. After attending and meeting Tom Cruise at a Los Angeles SAG screening for the premiere of “The Last Samurai” with Tom Cruise and the production staff on the film. I believe Tom Cruise is no taller than 5’6″ and that’s being generous. As we’ve discovered most celebrities and models lie by two-six inches when it comes to height.

  3. Rick

    January 31, 2012 at 2:39 pm

    I’m 6’5″, and I have always–always–been attracted to petite women, particularly on the very petite end. My first girlfriend was Japanese-American and was one of the shortest girls in 7th grade, I dated a volleyball player who happened to be 4’10″ in high school…and my wife is five foot even and ninety-six pounds. I have never, ever, been attracted to taller women. And yet, as a basketball player in junior high and high school, I was constantly asked and fairly expected to date tall girls. Sorry.

    There is something intrinsically beautiful about petite women. A feminine allure–and it has nothing to do with weakness, or overpowering a woman by my size. In my opinion, petite women pack the same attractiveness and sex appeal of an average woman into their smaller frame, thus resulting in a higher density of attractiveness, so to speak ;)

    When looking at the ridiculous standards of the ‘tall woman’ dominated spheres of modelling and clothing, one can see it is all a fraud, a system designed to make the majority of women–petite women–feel inadequate and somehow ‘wrong’. Nothing could be farther from truth. From past to present, petite women have shined as exemplars of femininity. Some of today’s very talented, intelligent, and beautiful actresses who define and stand as examples of petite women include Hayden Panettiere, Ellen Page, Sarah Michelle Gellar, Elisha Cuthbert, Kristen Bell, Jennifer Love Hewitt, Ellen Page, Salma Hayek, Christina Ricci, Natalie Portman, Lucy Liu, Mila Kunis, Amanda Seyfried, Reese Witherspoon, Ellen Page, Ashley Greene, Megan Fox, Alison Lohman, Lady Gaga, Isla Fischer, Jada Pinkett Smith, and Ellen Page. I suppose I’ve tipped my hand here a bit in revealing which actress resembles my wife the closest, but all of these women have enjoyed at least moderate success in their careers, and most much more than that. I can’t claim that being petite is their raison d’etre for theirs success, but with the sheer number of them, you have to wonder why so many successful actresses are petite.

    It’s simple…there are just MORE of them.

    And they’re beautiful. Like my wife. And Ellen Page.

    • Rose

      February 11, 2013 at 6:01 pm

      Hey thanks that really makes me feel a lot better about myself because this past semester in high school people have been making me feel bad about being petite, they would tell me its a bad body and it make me feel like being petite is a crime or something it would just make me ball into tears and hate myself but thanks a lot I really appreciate that comment you put :)

  4. Malaika

    May 30, 2012 at 3:14 am

    i totally agree with what Rick said. i am a Cameroonian i’m 1.54 and i’ve never felt it’s a problem to me cos i’ve never dated a guy less than 1.70 all my life.

  5. karma

    September 2, 2012 at 7:30 pm

    I just wanna thank you for saying those encouraging words …. i have been battling crohns disease and i. Have lost a lot of weight and been under the most depression i never thought i could see the light of day. Ivwent from a size 7 to a size 1….. you have Changed my world and i thank you for making me
    Feel beautiful. I have a fiance and many family who tells me not to worry and i need to be confident but it can be difficult.Sometimes its hard when i hear ppl say girl u need to eat something but im slowly gaining my strength through the LORD… IM STILL HERE :-D I just wanna thank u…. i think im ready for the new me God bless yalll #LIGHTSCAMERAACTION @THEKARMABFLAME ==> http://vimeo.com/m/38543022 i pray u like it its the new me

  6. rafiat

    February 4, 2013 at 11:53 am

    Rachel Weisz and Jeniffer Connelly are not petite. Weisz is about 5’6 or 5’7 and so is Jeniffer Connelly.

    • bellapetite

      February 4, 2013 at 3:38 pm

      Actually, since I have personally met Rachel Weisz at the BAFTA awards she is no taller than 5’5″. Regarding Jennifer Connolly our sources tell us she too is approx 5’5″ tall. Internet sources like IMDB are off by 2-4 inches when it comes to height, likely because agents and PR reps exaggerate.

      • Sarah

        February 28, 2013 at 4:15 pm

        I’ve always heard and read on several sites that petite was 5’4″ and under? This is the first time I’ve ever heard of 5’5″ being considered petite. Why 5’5″ and under?

        • bellapetite

          February 28, 2013 at 8:00 pm

          Hi Sarah: The information was provided within this post. Here is information about our industry expertise and experience. http://bellapetite.com/about
          Also, many clothing designers view petite as 5’6″ and under and within the modeling industry they see petite as 5’7″ and under. Most petite sized clothing can be worn by women 5’5″ and under. As a result, of these variables we have set the industry standard accordingly with our publication. We hope this information helps to answer your inquiry. Thank you :)

  7. Rose

    February 11, 2013 at 6:04 pm

    You’re awesome

  8. Monica

    September 23, 2013 at 7:26 pm

    I’m 5’9 1/2 and it sucks, its so hard to get clothes to fit me. I’m a very long legged girl, they always make to short, or long but big in the waist. Skinny jeans and a few other brands cater to girls like me that don’t want to spend hundreds of dollars on clothes.

    • bellapetite

      September 23, 2013 at 9:20 pm

      Hi Monica, we feel your pain! It seems fashion designers need to do a better job for consumers. We hope that you continue to enjoy our articles and experts covering a myriad of important issues for all women! Thanks for reading Bella Petite!

  9. Johnny

    November 26, 2013 at 2:40 am

    I am a male 60 and 5/4 I am dating a tall women who is 5/9
    and only 43 she is lots stronger then me too

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