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Victoria’s Secret Fashion Show- STOP HEIGHT DISCRIMINATION!
How many petite women buy clothing and lingerie from Victoria’s Secret? After discussions with Victoria’s Secret executives, it’s clear they know their consumer, and that consumer is most often petite. Not “amazon,” not full-figured, but undeniably petite. They have done their due diligence to provide accurate sizing for petites. In fact, their designers primarily use petite fit models.
FACT: Victoria’s Secret will not use petite models in their catalogs or in their precious fashion shows! Victoria’s Secret knows their market is majority petite, yet they blatantly discriminate against the petite look!
WHY? Industry standards only apply if the retailer goes along with it. Designers and advertisers are not forced to uphold the 5’8″-plus modeling standard, they choose too!
We are here to tell petite ladies that you must let the industry know how you feel about the blatant discrimination of petites. The best way to do this is to request petite models who represent our look. Haven’t we learned anything from our glamazon and full-figured counterparts? These ladies have kicked and screamed, joined petitions, and organizations that fight themselves! You can do the same here at Bella Petite. The full figured women’s market actually has real working overweight models that range in sizes 12-18.
The petite women’s market does not have models that are 5’5″ and under (thin, fit, curvy or full figured) representing them.
Simply stated, it’s time to make the industry take notice of the petite women’s market. We have all the buying power and that’s what counts. Retailer’s want to sell their clothing, products and services to petites. We don’t want to see stick-thin amazon models wearing clothing and lingerie designed for us, because we all know it doesn’t look the same on our frame. These deceptive marketing practices suck us in and are engineered so we feel inadequate and buy their wares because, they will bring us closer to achieving their “ideal image.” It’s insulting and we need to get serious about change!
No way! The fact is retailer’s want petite women to keep spending and supporting their companies, all while they discriminate and insult the petite woman’s image. After watching “America’s Next Top Model” and “Victoria’s Secret fashion show and Model Search” we petites have had enough! It’s time to take a stand and fight for our fashion rights. It’s time petite women become FASHION RECOGNIZABLE. It’s time the industry caters to our demands. After all, the entertainment industry is majority petite.
The best part of the Victoria’s Secret Fashion show was Fergie and the Black Eyed Peas. Atleast, 5’1″ Fergie rocked the runway with real curves a sexybody, hips and breast no need for a pump up bra here. She’s got it all, what a breath of fresh air! In my opinion her body put the glamazon stick thin models to shame. It’s kind of joke the VSC models have to wear “pump-up bras” to increase their non-existent breasts by two+ bra sizes, so when they take their clothes off their man has been deceived, along with the rest of us! Petite women’s faces match their beauty and our bodies often outshine glamazons, but we aren’t used on the runway only because we are petite?!
Victoria’s Secret of all retailers should respect and embrace the ideology that women come in all shapes and sizes, not ‘only’ tall and thin. What a shame.
The full-figured ladies know how it’s done. Petite ladies take note: if you want to see the industry standards include petite models and more petite retailers, join Bella Petite now and become an advocate for change. We need millions of petite women to unite here on Bella Petite and get involved to help force a paradigm shift in the fashion world.
Bella Petite Magazine is Fashion, Entertainment and LifeStyle for Women 5’5″ Tall & under. ”Petite is fit, thin, curvy and full figured.” Free to subscribe to Bella Petite! You will receive regular updates on our events, promotions, special offers and Bella Petite Magazine! Get your free issue of Bella Petite Magazine TODAY! CLICK HERE
VICTORIA’S SECRET FASHION SHOW PERFORMANCE FERGIE AND BEP