Victoria’s Secret Fashion Show- STOP HEIGHT DISCRIMINATION!

090203-victorias-secret.aspx_ss_image_1HOW VICTORIA’S SECRET DISCRIMINATES AGAINST WOMEN

BELLA PETITE QUESTION: How many petite women buy clothing, lingerie and swimsuits from Victoria’s Secret?

After our discussions with Victoria’s Secret executives, it’s clear they know their consumer, and that consumer is most often the petite woman. Not the “glamamazon,” not full-figured, but undeniably she is petite in stature.

VS have done their due diligence to provide accurate sizing for petite women. In fact, their designers primarily use petite fit models.

FACT: Victoria’s Secret will not use petite models in their catalogs or in their precious fashion shows! Victoria’s Secret knows their market is majority petite, yet they blatantly discriminate against the petite look!

WHY? VSC chooses to wholeheartedly support the Industry standards!

We contend that the standards only apply if the retailer and consumers go along with it. Designers and advertisers are not forced to uphold the 5’9″-plus modeling discrimination that perpetuates the stereotype they choose too.

VICTORIA’S SECRET STOP THE INDUSTRY DISCRIMINATION

We are here to tell petite ladies that you must let the industry know how you feel about the blatant discrimination of petites. TheFERGIE 2009 Victoria's Secret Show best way to do this is to request petite models who represent our look. Haven’t we learned anything from our glamazon and full-figured counterparts? These ladies have kicked and screamed, joined petitions, and organizations that fight themselves! You can do the same here at Bella Petite. The full figured women’s market actually has real working overweight models that range in sizes 12-18.

The petite women’s market does not have models that are shorter than 5’6″  (thin, fit, curvy or full figured) representing them.

Simply stated, it’s time to make the industry take notice of the petite women’s market. We have all the buying power and that’s what counts. Retailers want to sell their clothing, products, and services to petite women. We don’t want to see stick-thin amazon models wearing clothing and lingerie designed for us because we all know it doesn’t look the same on our frame. These deceptive marketing practices suck us in and are engineered so we feel inadequate and buy their wares because they will bring us closer to achieving their “ideal image.” It’s insulting and we need to get serious about change!

Fergie allureNo way! The fact is retailer’s want petite women to keep spending and supporting their companies, all while they discriminate and insult the petite woman’s image. After watching “America’s Next Top Model” and “Victoria’s Secret fashion show and Model Search” we petites have had enough! It’s time to take a stand and fight for our fashion rights. It’s time petite women become FASHION RECOGNIZABLE. It’s time the industry caters to our demands. After all, the entertainment industry is majority petite.

The best part of the Victoria’s Secret Fashion show was Fergie and the Black Eyed Peas. At least, 5’1″ Fergie rocked the runway with real curves a sexy body, hips, and breast no need for a pump up bra here. She’s got it all, what a breath of fresh air! In my opinion, her body put the glamazon stick thin models to shame.

It’s kind of  jokefergie-vsfs-16 the VSC models have to wear “pump-up bras” to increase their non-existent breasts by two+ bra sizes, so when they take their clothes off their man has been deceived, along with the rest of us! Petite women’s faces match their beauty and our bodies often outshine glamazons, but we aren’t used on the runway in print only because we are petite?!

Victoria’s Secret of all retailers should respect and embrace the ideology that women come in all shapes and sizes, not ‘only’ tall and thin, but they don’t.  There Angels Model Search is vehemently anti petite and plus size women. What a shame!

HELP FIGHT HEIGHT DISCRIMINATION

The full-figured ladies know how it’s done. Petite ladies take note: if you want to see the industry standards include petite models and more petite retailers, join Bella Petite now and become an advocate for change. We need millions of petite women to unite here on Bella Petite and get involved to help force a paradigm shift in the fashion world.

VSC Angels

Victoria Secret Angels Model Search for women 5’9″ and taller.

VICTORIA’S SECRET FASHION SHOW PERFORMANCE FERGIE AND BEP

LIKE IT, OR NOT? Tell us below.  

Ann Lauren Bella Petite Editor

Celebrity Editor Ann Lauren proudly presents BellaModels.ME cover girls for Bella Petite Magazine Copyright © 2013

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COMMENTS
  • Lena

    REPLY

    I hate watching these shows just a bunch of gangly no bodied women! For real petite models are better. Look at playboy magazine most of the centerfolds are petite I know, my boyfriends gets the mag. The tall women don't have good proportions. Great points you make! I'm joining bella petite! I want to see petite women rule fashion!

    December 7, 2009
    • Lisa Hunt

      REPLY

      Sign me up, too! I have long wanted to be into modeling and I know I have the body and face for it but too often they have overlooked me because I, too, am petite. Mostly 5’0 but I am now 5’1. I think it is sad when so many of us are small and like we want to see how it would look on some giant, no, we want to know how it would look on someone our size. Why can’t more people begin to see us for who we are and not our size. We are just as beautiful!!! I will definitely join this “Just Cause”, about time someone looks out for us!!!! 🙂

      February 6, 2014
      • Nay

        REPLY

        Bella Petite is a great magazine I read you daily 🙂

        February 28, 2016
    • Alexia

      REPLY

      You petite women are truly ignorant bitches!!!

      December 3, 2017
  • Georgie

    REPLY

    This is so true petite women need to join this site that advocates our look! The retailers will get the message when they see millions of women want this to happen. Really great article!

    December 7, 2009
  • ToniTee

    REPLY

    You go girl! You da bitch! Nice to see someone's got we petites back. I'm in the gang now!

    December 9, 2009
  • JenaJ

    REPLY

    Best advice ever to petite women! I get what I got to do! I'm in with Bella Petite forever! I love you guys this site is dope!

    December 9, 2009
  • Jackie

    REPLY

    Amen!! It's time to show the world how gorgeous we are!

    December 9, 2009
    • But Jackie, just because you may be smaller than someone, does not mean that you are any less gorgeous than someone who is taller. You are perfect just the way you are.

      February 28, 2016
      • Amy

        REPLY

        Everyone is gorgeous, but petite girls are NEVER chosen, so they feel hurt when rejected by modelling agencies. What does height really do? Does height help save poor kids with no food or education? No, so any modelling agency should welcome petite girls with open arms. Devon Aoki is 5’3 to 5’5 and helped change that too, but there’s shorter girls who want the chance. If VS is concerned the pattern may look odd on the runway, they should bring shorter models first and taller ones last.

        August 26, 2016
  • Lexi

    REPLY

    So glad I found this website now that I'm a member what can I do to help further the petite cause. We can't let the full figured women have a greater identity in the fashion world than petite women.

    December 11, 2009
  • Anahi M.

    REPLY

    Im so glad websites like this exsits, IT WAS ABOUT TIME!!! petite women look better. They are more proportioned and look more feminen than taller ones. well at least thats what all my guyfriends say and think. Im gald I joined in.

    December 23, 2009
  • Jane

    REPLY

    Ladies stand up and fight for the petite movement! I am tried of seeing women who do not represent my figure. Everyone join Bella Petite. I DID!! Keep up the good work Ann Lauren we are with you all the way.

    December 28, 2009
  • Jaclyn

    REPLY

    I am all for petite models, after all I'm petite myself! I support models of ALL shapes and sizes and I believe they all have a place in the industry. However, when I say all, I mean ALL. I do not just support people who are my size and shape. I may be petite but I am also very skinny and not remotely curvy. What is wrong with a push-up bra? We skinny girls wear them to look more like YOU girls who are born with beautiful curvy bodies! Given the choice between a short curvier girl and a tall thin girl which do you think a guy would choose? The curvy girl of course, It is biologically imprinted into their brains. You say they discriminate against short girls and curvy girls but are you not doing just that to tall girls and thin girls? Size and shape are something you are born into, not something anyone has any control over, be they short, tall, skinny, or curvy. It is true that tall thin women have been the "it" girls for some time now, but we are each individual people! Just because A tall or thin girl has been a model doesn't mean every tall or thin girl who has a dream to be one has had the chance. I truly believe that rather than thin, the new standard should be healthy. And what about average girls? Does everyone have to be either tall or petite? The industries general height requirement is around 5'8" and to be petite you say 5'5" so what about those 5'6" and 5'7" girls? Also, have you noticed that in magazines instead of having thin as a body type, skinny girls who are not tall or athletic are called "boyish." Am I less of a Woman because I wear an A-cup?

    January 6, 2010
      • Maggie

        REPLY

        You are my hero!!! I am 5'5 and have always dreamt of being a model, especially for Victorias Secret. I know its nearly impossible to be seen as anything other than a height requirement and its so aggrivating to be put down due to your height especially when the people buying these products being modeled are most likely under that height requirement. You are giving me more modivation and hope than anyone has ever given me to pursue my dreams. I want to change the industry and become a new face and new size to the fashion industry and i am willing to do what it takes to get there. I will definately share the news on your goal and hope to one day grace the cover of a beautifully printed issue of BELLA PETITE! =]

        –Maggie P.

        February 15, 2010
      • Vanessa

        REPLY

        Ok, so I like your cause and everything but when you say that you want to stop height discrimination you contradict yourself by saying that a person that is 5’6″-5’7″ isn’t eligible for your magazine ..why does it only have to be a petite person why can’t it be people that are 5’0″-5’7″? if you really want to stop height discrimination as you claim in your article then women that are 5’6″-5’7″should also be eligible to be in your magazine if that is not the case you probably should rethink your slogan of “Stop Height Discrimination” it’s just really harsh for you to say that you will NEVER support women 5’6″ or 5’7″ just because it’s not considered petite, if anything it makes you like all the industries that are out there that only accept women that are 5’8″ and above.

        November 13, 2015
    • aspiring

      REPLY

      i completely agree with u! i am in the EXACT same boat as you! i am no less less a woman because I’m 5’2, slim and an A cup just like you! “boyish” is discriminatory. thats like calling a smaller petite man “girlish”. it all hurts the same. and i think petite models are going to make a break some time soon here. iv started modeling some. im 17 and i want to rock the fashion world. tall amazon models are good too, i have friends with bodies like that, but that type of girl modeling clothing for vs and even other retailers is an outrage. iv tryed getting things from vs. it always ends up with the sweat pants being too long. the shirts and bras being too big. personally i feel their push up bras DO NOT cater to people with smaller boobs. iv tryed them and i just gap the whole tiime. its sad. i dont get to wear the pretty bras like everyone else. this i want to change. special bras that push up in different ways for a smaller chested petite woman needs to be made by them if their actually catering to the petite consumer. i plan to change all of this. look out for me. im gonna rock our world =)

      December 26, 2012
  • Jaclyn

    REPLY

    I do understand what this website is about, promoting petite models. I completely support that goal, being 5'6" I am much shorter than the average model, despite not technically qualifying as a petite model. What I do not understand is how tall women are illusions? I agree with and support your goal, I just do not think the way to reach it is by putting down tall girls, but rather by promoting petites, whether you support them or not. I realize the majority of this website does just that, which I respect, this article however did not focus on the positives of petites as much as the negatives of "amazons." And, I would like to point out that anorexia is a disorder, not a body type, and that it is not necessarily synonymous with thin.
    But again, I appreciate your support of shorter models and truly hope you succeed. Petite women deserve the opportunity and acceptance tall models everywhere receive. Thank you so much for replying to my comment!
    -J

    January 15, 2010
      • Amy

        REPLY

        I am 6′ barefoot and you know what? I have the HARDEST time shopping for clothes because everything is designed for smaller woman. I despise shopping because I honestly feel like a freak because I’m so tall in comparison. Yes, tall girls may be the more popular models, but at least you ladies can find long sleeve shirts that won’t turn 3/4 sleeve once you put them on, “long” jeans turned capris, shoes in your size, or men (who seem to be getting shorter) you don’t intimidate because you’re 3+ inches taller. And I’m sorry, but being tall, I will tell you that tall women are NOT illusions. We exist and sometimes it is harder living tall in a short world than just fitting in. I don’t entirely agree with modeling since it’s itemizing and idolizing women but good for those tall girls who are confident enough to do so. I’m not saying shorter ladies couldn’t but tall people are rare in comparison. And women should never be compared to one another because there is not a single person out there that is the same. We are created differently and should all respect one another and be respected.

        March 18, 2015
  • Kiyahnna

    REPLY

    I agree with this so much… i am petite, i am only 5'1 and i wear a size 0 and i am really pretty BUT because i am not 5'7 or over it is really hard to get signed to a modeling agency… when in reality woman that are short and pretty can actually walk down the runway A million times better then the supermodels they have today, for example "Kate Moss" is short but she is not that pretty… Its a shame how they discriminate against short models, when the majority of woman are under the height of 5'7 !!

    May 30, 2010
  • Amy

    REPLY

    I’m a tall woman [5’10”; I’m 17 Years old as well, haven’t finished growing yet…]; — to label me and other tall women disproportionate and ‘gangly’ [I think I read that somewhere in the comments] is just as discriminating as the articles focus on the lack of petite models. To point directly at Victoria Secret’s is somewhat unjust… you merely have to do a quick search on google to find brands that use petite models and support the petite figure. There are several reasons behind using tall models, and it isn’t purposely to discriminate other women in any way [It’s like suggesting that the designers sit there directing a hate campaign against petite figures, and that’s not the case at all] – think of all the landmarks, such as the Eiffel tower they are tall. You can see them for miles all around, and they stand out. A model in the eye of the designer is supposed to be a walking sculpture. They naturally need to be tall and thin to elongate the clothes by the designers.

    I know this is a support site for women with petite figures [and frankly I’m here via a link on face book about three years late!] but no matter what you look like, you’re beautiful and unique no matter what figure you have or how tall you are.

    February 29, 2012
  • Maya

    REPLY

    You seem to mention full-figured ladies and petite ladies as two different entities. What about shorter women with fuller figures? For example, I’m 5’2 with a DD cup size. I’m not a size zero, more like somewhere between 4 and 8 depending on the brand (yes, the range is that wide). Are you including people like me in this, too? Or is it just for short women with size zero figures?

    Also, I don’t think it’s fair to say “The full figured women’s market actually has real working overweight models.” They aren’t necessarily overweight; they just weigh more than the uber-skinny Victoria’s secret models.

    September 22, 2012
  • aly

    REPLY

    i’m 6 foot, weigh 130 pounds and i’m still growing. i’ll probably be 6 foot 1 or 2 yet modeling agencies won’t take me because i’m too tall. my sister is 5 foot 7 and a half and isn’t growing any taller and no agencies will take her either. i know neither of us are petite but we would really like to model yet we just don’t fit into 5 foot 8 – 5 foot 11 range

    October 5, 2012
    • Amy

      REPLY

      Karlie Kloss is 6’2 and is a Victoria’s Secret model. You can be 6’2 and be a model. The maximum I think for girls is 6’3 or 6’4.

      August 26, 2016
  • Ravenna

    REPLY

    Although I agree about the Fight Height discrimination part, because i’m a 5’1 myself, but I dont like how you say stuff like real women have curves. I’m naturally skinny. So I guess that means i’m not a real woman then. Stop making naturally skinny girls look bad. And no matter what size, skin color, height you are, you’re beautiful.
    K feel free to hate on me.

    February 19, 2013
  • Taylor

    REPLY

    I agree petite is just as pretty if proportions are right. I think the thin models are beautiful. Plus size modeling is like advertising cigarettes as glamorous. Fat is ugly and unhealthy. Just because it’s common doesn’t mean it’s good. Height has nothing to do with health.

    March 2, 2013
  • ShaDe'

    REPLY

    Finally! I’m glad that someone is making a change in the fashion world. Thank you Ann Lauren!

    April 21, 2014
  • Joseline

    REPLY

    My whole life all I have ever been sure of is wanting to be a VS Angel but I’m only 5’0 so it seems nearly impossible so yes lets unite to make dreams come true.

    July 9, 2014
  • Joseline

    REPLY

    My whole life I’ve only ever been sure of wanting to be a VS Angel, so yes we must unite to make dreams come true.

    July 9, 2014
  • Amy Cat

    REPLY

    I agree with everything on this page. It’s not fair that Victoria’s Secret will not use petite women. One of their ads says “love my body”. However, it feels as if Victoria’s Secret says that you can only like yourself if you are tall. There is nothing wrong with being short. The average height of a female is 5ft 3in. You should love your body even if you are short. Victoria’s Secret should hire models who are short. It would show that anyone can truly love their body.

    July 9, 2014
    • ray

      REPLY

      Whoa there being a plus sized model dosnt automatically make you fat… You are wrong when you say this i have seen sime of the plus sized models out there and there bodies are literally muscle. You are a woman and you should love your other woman not discriminate we should help one another not put eachother down. What you just commented was as you said is like advertising a cigarette as being glamorous.(your personality)

      December 20, 2015
      • Amy

        REPLY

        That was “Taylor” not “Amy Cat” lmao

        August 26, 2016
  • Candy

    REPLY

    All good points made by Bella Petite! I no longer buy VSC.

    September 11, 2014
  • Colleen Cummins

    REPLY

    I want to be a victoria secret model but since I’m only 5’2 I can’t because you only want tall people which is really unfair since most people aren’t tall like most of your models.

    March 31, 2016
  • lolita

    REPLY

    i’m about to start modeling i’m 5’2 but i’m scared i hate those height discrimination for high market
    petite girls look amazing with heels those giant models doesn’t represent most of women they are taller than men just because on the runway they look good because of light makeuph etc in real they look really giant
    i hope someone will bring the fashion industry to show that petite models are the best but i guess if i had rich famous parents like jenner or cara had there is chance but i’m not sur i really hope bellapetite become international and prove everyone wrong and all women feel happy

    June 2, 2016
    • Amy

      REPLY

      You SHOULD model and fight for your right to model. Short girls are afraid and thus make no change. You could be the voice all petite girls need. Just try and fight for it. Devon Aoki is 5 foot 3 and was a runway and print model.

      August 26, 2016
    • Alexis

      REPLY

      You sound like an insecure person

      January 13, 2018
  • hannah l. lantin

    REPLY

    im agree with this. modeling is how you present the product and to persuade the people to buy it. And modeling must be good in walking not only the large breast, big butts and tall

    December 7, 2016
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