Time For a New Strategy: Project REVAMP Retail!
PETITE FEMALE CONSUMERS REPRESENT 10 BILLION DOLLARS OF RETAIL BUYING POWER IN THE UNITED STATES. Petite women are 70% of the U.S. Population. Women 5’9″ or taller are only 3% of the market place and they are the standard in sizing. Retail is experiencing its worst economic downturn in the last ten years. A variety [...]
Who’s the REAL forgotten Woman? “Petite”
There has been a been an outcry in the press recently over the Lane Bryant advertisements, but the real forgotten woman is the petite woman! The actual discrimination happening in the fashion industry is only against using petite models. Both Victoria’s Secret and Lane Bryant heavily favor tall models. You don’t ever see petite models [...]
MEET Exclusively PETITE Denim Designer ALLISON IZU
FASHION MONTH IS UNDERWAY WITH FIT, FASHIONABLE, STYLISH JEANS! The Bella Petite Hour (with your host Ann Lauren) is announcing “JEANS ARE BACK IN THE CLOSET!” That’s right you heard me, your prayers have been answered by 5’2″ petite fashion dynamo Allison Izu in Honolulu, Hawaii. The exclusively petite premium denim fashion designer is a [...]
