Fashion 101: Fashion History Insights Petite Celebrities & Petite Models!
BELLA PETITE MAGAZINE: Daily Shopper GUIDE Petite Fashion For Petite and Plus Size Petite Women
How we define beauty is a constantly evolving process. It takes a moment to look outside the box of our last sixty years in recent fashion history to see this. Along with the direct correlation that society’s idea of beauty connects to the newest movements in fashion.
Modeling originated in the art world. We see transitions from a Greek muscular ideal, to the Renaissance where women were glorified for their full figures and round belly and hips, as it was a sign of wealth and comfort the skinny and tan meant she was poor and working in the fields.
FASHION EVOLUTION
In the 16th century the corset came in to fashion and small waists being sought after until 1860. Then in the 1950′s the voluptuous 
5’4″ Marilyn Monroe hit the scene. By the sixties fashion evolved to 5’4″ Twiggy and bare bones. The further evolution to the taller version of thin. To current day and now we are seeing rebellion even to ultra thin and tall, to the point where mainstream shows have started turning away gaunt figures. As a whole it is blatantly evident that the fashion industry creates ideals outside of the everyday, because visuals attract more 
attention when they are of something rare and less commonly seen.
If how we define beauty follows fashion, and it’s connected to our objection that petite women aren’t used in the mainstream, as well as petite high fashion being almost impossible to find. Now it is the time to send positive vibes out there to all the fashion designers who have just been itching to get petite lines out there. What we know is fashion alters due to market response. Petite women have to demand it and show it off, this will cause an immediate surge and shift in the focus of who is needed on the runway and in the magazines.
PETITE WOMEN UP AND COMING
Petite women need to stand together in a mass combined movement with BellaPetite’s awesome efforts. You need to gear up and help as an organized group to jump start this inevitable scenario. It is only a matter of time before the petite market is mainstream and dominant you have the majority of the market place at 5’5″ and under. The retailer’s always respond to market demands… By Jillian Rabe:
BELLA PETITE MAGAZINE: Daily Shopper GUIDE Petite Fashion For Petite and Plus Size Petite Women
“Curvy’s happened, stick thin’s happened, super tall’s happened, plus size’s happened…and petite, you better believe, is just around the corner.” HOW DOES IT FEEL TO BE UP AND COMING?!?
The points made by Jillian are well stated. She offered us interesting fashion history and great insights into the retail and fashion industry evolution. We know that no one beautiful face will effectuate that change. It will take a comprehensive fashion movement comprised of millions of petite women.
FASHION MODEL HISTORY
There is some interesting fashion history on model evolution. In fact, the first models were petite models starting in the 1920′s, because they were all the silent screen stars like: 5’0″ Mary Pickford, 4’10″ Veronica Lake, 5’1″ Gloria Swanson, 5’4″ Claudette Colbert and 4’11″ Rita Hayworth. The retailers of the era wanted their products and services represented by the screen goddesses. This is the reason we see current petite celebrities used as models. (Below see petite celebrity icon Rita Hayworth in the b/w photo next to a Lincoln looking very petite!)
Then along came the 1950′s British influence and they introduced the tall models onto the scene. They were representative of the hip thirty and forty-somethings, because they were the cool cats of that generation. At that point, everything changed for petite women being the ideal image of beauty in fashion. In this evolutionary process, petite models were thrown to the wayside. The doors were slammed shut and will remain closed until we demand representation. The full-figured tall women have done this with BBW and V magazine. Petites can do the same with Bella Petite Magazine.
HOW TO IMPACT THE FASHION STANDARDS
Now we need to ask ourselves, do we want to continue supporting the current industry standards by being complacent, complaining, trying the same old tricks to get in as models, or do we want to put forth our efforts and be recognized in fashion and the beauty industries? Do we want to continue seeing petite clothing advertised on tall models? Do we want to continue reading the same old fashion magazines that simply don’t care and won’t ever recognized the petite consumer market? Do we want to see opportunities happen for petite models to work in the business?
Are you ready to quit the old ways practiced over the last 50 years and do what it takes to see a new industry status quo? As we have learned it will take more than petite models and petite celebrities to change the standards it will take YOU the petite female consumer demanding it!
The only way clothing designers and retail will put money and influence behind the petite women’s image, is if you join an organization advocating for acceptance and proving the market strength. It will require ONE Million petite women subscribing to Bella Petite for retail and fashion to pay attention to you. Spread the news petites are up and coming! Petites it’s time that you flex your retail buying power and prove your strength in numbers here on BellaPetite.com.
Bella Petite Magazine Editor Notes: BY ANN LAUREN
BELLA PETITE MAGAZINE: Daily Shopper GUIDE Petite Fashion For Petite and Plus Size Petite Women
RELATED ARTICLES
SHORTEST RUNWAY MODELS: Twiggy, Devon Aoki, Kate Moss
Daily Style: Petite Celebrities Reese Witherspoon vs. Olivia Palermo
Get Petite Celebrity Selena Gomez Petite Fashion Style
Get Petite Celebrity Rachel Bilson’s Petite Fashion Style
Daily Style: Petite Fashion Deals! Nicole Richie, Olivia Palermo, Lea Michele
Daily Style: Petite Celebrity Salma Hayek
Daily Style: Petite Celebrity Rachel Bilson vs. Reese Witherspoon
Daily: Petite Celebrity Kim Kardashian Petite Fashion
BELLA PETITE MAGAZINE Enter the Bella Petite Cover Girl and petite model editorial search! You must subscribe to enter the model search. Bella Petite Magazine is Fashion, Entertainment and LifeStyle for Women 5’5″ Tall & under. ”Petite is fit and full figured.”Free to subscribe to Bella Petite!
Related posts:
Fashion just depends on the time or era… but also on geography. Fashion in one place is different from fashion in another place.
It's very interesting how fashions change, and often not for the best! Are you positive that Rita Hayworth was so tiny (4'11)? I've read in so many places that she was 5'5 or 5'6, and that's what I would have guessed based on her films. I'd love to know where you found that data!
I agree! All other sources state Rita Hayworth to be 5″6
As we have stated online sources for height are not reliable. Veronica Lake was 4’10″ and Rita Hayworth was never tall 5’6″ is such an extreme exaggeration, she was very petite. See http://bellapetite.com/what-is-petite The good news is we have a direct source Christopher Toyne see http://www.BellaPetite.com/about he knew Rtia Hayworth and on the Bella Petite Hour he talked about the famous old time petite celebrity females he had the pleasure of working with. When we list a celebrities height on BellaPetite the fact is somebody on our staff is a friend or has a friend with direct information about the celebrity.
Will there be any models of the month under 5″0 a 4″11 model would be nice