Fashion, Modeling Industry Standards, Height and Petite Modeling

By on March 23, 2010

PETITE MODELS BEWARE!  A smart general rule to follow: Don’t ever attend a modeling school and  if an agency or a management company is advertising for “petite models” it is a scam.  You will never see mainstream agencies advertise for petite models.  Usually it’s a “photo-mill” trying to entice petite models to come pay them for services such as photography or representation.  Legitimate agencies don’t do this.

When you do see mainstream agencies looking for “petite” fashion models, it’s not what you think.  The modeling industry is deceptive when referencing “petite”  in their wildly imaginative world “petite” means under 5’9″ with the cut off at 5’6″.

In a few rare instances  you may be able to obtain some work if your are under 5’6″ as a fit model, or in local mall impromptu fashion shows, so at this point there is very little opportunity in fashion and print modeling for “petites.”

FEW LEGITIMATE AGENCIES ACCEPTING PETITE MODELS

There are very few legitimate agencies in the united states.  The largest main markets for models are in  California, Chicago, and New York.  Those few do have “petite” model divisions for “commercial fashion/commercial print,” never “high fashion.”  The shorter models are mainly used in commercial print campaigns.  Sounds encouraging, but the fact is, even the few legitimate agencies with “petite” models have a majority of those models at 5’5″ to 5’8″ tall.  Agencies like Wilhelmina won’t even interview you if you’re under 5’7″. Essentially there are no real petite models as defined by the fashion standard definition of 5’5″ and under, the real definition of petite model stature.

Many how-to-modeling books, modeling schools, model consultants are misleading when they tell you there’s work for “petite” models 5’5″ and under it’s a deceptive business practice to sell you on their book or service. Don’t be fooled.  The Truth About “Commercial Print Agencies” Height and Petite Models

BELLA PETITE  IS CHALLENGING THE FASHION INDUSTRY STANDARDS

Here at BellaPetite.com there is opportunity for real petites, we are tearing down the industry height standards and going against the status quo.  We are ushering in a new breed of models and beauty.  Meet Bella Petite Models 5’4″ Carrie and 5’2″ Carly!

You too can join the petite fashion movement and together we will create change and opportunities for petite women in beauty and fashion.

Essentially in order to see petite models in the marketplace there needs to be a paradigm shift.   BellaPetite.com is providing petite women the platform to organize and collaborate.  We are also providing retailers opportunity and the vehicle to reach out to petite female consumers.  We have a web community, radio show and we are launching a fashion magazine this year!

It is time advertisers fulfill the demands of petite women.   Petite women want to identify with the fashion industry and not be continually disregarded like the current fashion magazines do.  Petite women represent 70% of the world’s population, which translates to 10 billion dollars of buying power.

BellaPetite has begun shooting regional editorial campaigns.  The first shoots were produced in Los Angeles, CA and Chicago, IL with Bella Petite Models by fashion photographers Peter Baratti and Mike White.

Petite women have strength in numbers that won’t be ignored by the industry. Help breakdown the fashion industry status quo and become a member of BellaPetite! 

This article is part of a three segmented series.  Here are parts one and three.

Height and Professional Modeling “Petite Models” part one

The Truth About “Commercial Print Agencies” Height and Petite Models part three

Bella Petite Magazine Petite Fashion Model Editorials

Style Fashion and The Petite Woman

Bella Petites Give Back! W Hotel Event Coverage

BELLA PETITE MAGAZINE: Enter the Bella Petite Magazine Model Search WIN a trip to Hawaii and a high fashion spread to appear in Bella Petite Magazine!  Petite models get discovered today!  Bella Petite Magazine is Fashion, Entertainment and LifeStyle for Women 5’5″ Tall & under.

”Petite is fit and full figured.”Free to subscribe to Bella Petite! You will receive regular updates on our events, promotions, special offers and Bella Petite Magazine!

Get your free issue of Bella Petite Magazine TODAY! CLICK HERE

7 Comments

  1. Lillea Woodlyns

    March 27, 2010 at 6:08 am

    I look forward to reading the fashion magazine. It will be wonderful to see women my size in clothes that I won't need to hem and alter so much!

    How tall are the lovely petite models Carly and Carrie?

    • bellapetite

      March 27, 2010 at 8:00 am

      Carrie is 5'4" and Carly is 5'2". It's great to see petite models in petite fashions! This is what you have to look forward to with Bella Petite Magazine. Get on the subscriber list by joining as a member. BellaPetite.com is the web community and is separate from Bella Petite Magazine.

  2. Pingback: Petite Model Tips ‘How To Become a Model’ Invest in Yourself - Bella Petite

  3. angela

    May 27, 2013 at 5:39 am

    i like modelling pls creat a chance for me to be one pls.

    • bellapetite

      May 27, 2013 at 9:23 pm

      Here is a link to the Bella Petite Model search http://bellapetite.com/model-search-landing-page You must follow our submission process in order to be considered. Generally fashion magazines do not accept random submission from unknown models, so we develop our model search for petites models to have a chance and compete in a global model search with prizes and exposure. Otherwise, we go through PR firms and agencies for well known, (recognizable) petite celebrities for main features.

  4. Tiffany Mansfield

    September 7, 2013 at 7:16 pm

    I am 15. I have the looks and posture for a petite model. I am 4’11. I want to know if there is anything i can do to be noticed that my height will not be the greatest deal.

  5. Pingback: How To Become a Model (part two) - Bella Petite

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