A Positive Fashion Industry Initiative

By on April 29, 2014

CoverCollageTAKE THE FIRST STEP SUBSCRIBE TO OUR FASION INITIATIVE

Bella Petite Magazine (daily) advocates for petite women. Petite women need to do what the 5’7″+  tall full-figured ladies have done and that is to demand acceptance and recognition, so retail cares about the dollars we spend to buy their goods. Become a subscriber or a model member.  Model members are eligible to win magazine covers and editorial campaigns to earn tear sheets that help models build a legitimate portfolio. Actresses become members. so they have increased and ongoing exposure to keep them relevant with fans and for the tear sheets too!

INDUSTRY NEWS

A few years ago, V Magazine declared “2010 as the year of the curvy woman!”  This seemed like great news at the time, until we realized that “body weight and height” only applied to the 5’9″ gorgeous glamazons at either a size 12 plus, or she’s extremely thin.  The problem with this is neither look is acceptable for us because it’s not a true representation for beauty and fashion simply because majority of women do not identify with either look.

The fashion and modeling industry treats petite women as though we don’t exist, when in fact we do exist and as the stats show 70% of all women are 5’5″ tall and shorter. Petite women are thin, curvy and plus sized.  In fact, 47% of all women are plus sized petites at (5’6″ and shorter).

Only 3% of women are the actual prescribed preferred look of fashion (5’9″+) and sometimes we see plus size models too.

Bella Petite has emerged as the industry trendsetter. The magazine features petite models on the covers and in editorial campaigns through a model search. The founding editor Ann Lauren also produces live televised events and a radio show.

Plus Size Models

Today petite women are fashion recognizable because of Bella Petite Magazine, the model search and the fashionable editorials! Consider this: when you see a  “petite clothing” advertisements in other magazines the clothing is rarely featured on a petite model (or celebrity, nor does it indicate it’s petite) doesn’t that seem like a bad way to advertise to petite female consumers who hold the greatest buying power? We want and need to see how clothing looks on a petite model to accurately judge the look and fit on our petite frame.

The 5’9″ full figured glam women have kicked and screamed their way into the industry and they’ve arrived. You will too if you apply the same efforts! SUBSCRIBE TO US

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LIKE IT, OR NOT? Tell us below.   CLICK HERE FOR PART ONE OF THIS ARTICLE

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PARTICIPATE IN THE PETITE FASHION MOVEMENT! COPY AND PASTE UP THIS FABULOUS GRAPHIC INTO YOUR FACEBOOK TIMELINE COVER HEADER AND PROMOTE IT ON YOUR WEBPAGES.

Join Bella Petite today and be part of the petite fashion and model movement. Bella Petite Magazine is Fashion, Entertainment and LifeStyle for Women 5’5″ Tall & under. “Petite is fit and full figured. Free to join us!  BELLA PETITE MAGAZINE: Enter the Bella Petite Model Search!  WIN an all expense paid photo shoot, high fashion spread and tearsheets for your book. Enter the ONLY model search in the world for petite women 5’5″ tall and under!

2 Comments

  1. Pingback: Fashion Industry and Women - Bella Petite

  2. Laura Mason

    April 24, 2014 at 8:12 am

    Love this article… one every petite model should read and be inspired by. There’s so much we can do as petite models to help break the industry standards of modeling and supporting Bella Petite in their mission is a driving force to making this happen!

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