Commercial Print Agencies, Height and Petite Modeling

By on April 2, 2010
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THE TRUTH ABOUT: COMMERCIAL PRINT AGENCIES ON HEIGHT AND PETITE MODELS

Can I get Commercial print as a petite model?  (Petite Modeling)

The current “status quo” practiced by the fashion and beauty industry, leaves the petite model 5’5″ tall and under out of most available work.  The common reaction is that “height doesn’t matter” in commercial print.  Wish the was the case, but it isn’t. The truth is, the criteria for commercial print is different from fashion, but “height does matter,” anyone claiming otherwise is misleading.

These are the current industry standards for women:  amazons 5’9″ plus , petite models 5’4″ and under, and for men 6’3″ plus, 5’8″ and shorter, unfortunately those on the lower end are not what the print industry hires.

Sometimes, there are exceptions and some fashion and commercial agencies have a few petite models who work in exceptional cases.  Many times it’s nepotism, personal interest, or a favor.  Perfect example: 5’3″ Devon Aoki only works because at age 13 “her godmother introduced her to Kate Moss who later took Aoki as her apprentice.”

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13 Comments

  1. Jana

    April 5, 2010 at 11:18 pm

    What an informative article thanks for adding a proper perspective.

  2. Lori

    April 5, 2010 at 11:19 pm

    Really helpful information. For once straight answers!

  3. Linda

    April 5, 2010 at 11:20 pm

    You answered so many of my questions. You are so right!

  4. Sheri

    April 5, 2010 at 11:21 pm

    I can see how we need to support this website if us petite gals are gonna have any chance at all! I'm a member forever! xoxo

  5. Carol

    April 5, 2010 at 11:22 pm

    I am so tired of getting misleading info and you totally put the info out there! thanks

  6. Beverly

    May 10, 2010 at 5:57 pm

    This article is very true and it makes me upset knowing that there are so many beautiful, petite women out there who would love to get the opportunities and recognition that an amazon model gets in the fashion industry. I agree with Sheri, as I will be in this fight for petite models until we gain the love and respect of the fashion industry as well!

  7. Cindy

    October 5, 2011 at 6:40 pm

    As a petite woman and as an aspiring model, it really is important to have this information on hand. It is also very important to show these people in the fashion industry that they are severely overlooking such a giant market of beautiful fashionable petite women. I am trying very hard to succeed in the print modeling industry and I, for one, will not give up, no matter how much the odds are against me. I am tired of seeing just the amazons out there. We need to represent our petite beauties.

  8. Grace

    October 5, 2011 at 7:11 pm

    sigh, i am sooo confused! i thought that the idea of modelling is to advertise clothes or fashion, so in this case to get consumers to like the product and try to strive to look like the person being pictured selling the clothes…..so if there is no disparity between the model or the average population, things won’t get sold?? also, even in petite modelling, you will still look at body proportions such as long neck, long legs, slender frame…etc…correct? by the way, i thought that D Aoki and K Moss were both at 5’7″ or at least?if we all like to be little, then why do we all wear high heels?

    confused 🙁

    • bellapetite

      October 6, 2011 at 12:30 am

      We understand your frustration and that is why we developed the Bella Petite multimedia platform to fulfill the consumer demands of petite women. It will take a million women subscribing to http://www.BellaPetite.com/join for petite women to compete with the other fashion magazines. Once we have that support and prove our marketability to retail, change will happen! To answer why we wear heels. All women whether petite or tall wear high heels to look fashionable.

  9. Lara

    January 7, 2012 at 11:34 pm

    I’m 19 and I’m 5″0 flat- the last I measured anyway. I was contacted by a company who are a talent scout agency over facebook who were looking to ‘assist’ aspiring models to help get them represented by an agency( I live in Australia by the way). The girl asked me if I was interested in doing full time or part time modeling work. I was automatically suspicious on it, however everything seemed legit so I told them how tall I was and they said it wasn’t a problem- again I highly doubted this but I decided maybe I should give them a chance. However it wasn’t until at the actual photoshoot that they sat me down and told me the whole she-bang on the deal. The girl I was contacted by over Facebook didn’t make it very clear about what they exactly did, and even when I went to their website to find out what they exactly did, the article basically said to me ‘we do a professional photoshoot, then we show top modeling agencies your pictures and get you in contact with them’ so as I was sitting there at the photoshoot the woman basically told me that what I was getting a photoshoot and I would have to pay for the photos (over $1200) if I wanted them. She then told me that their company didn’t find you work, they just did the photoshoot, you pay for the photos and then you go off and get a portfolio and find your own work. I wish they had been more clear to me from the very beginning because it does give you a little false hope- I know there is literally almost no chance for me to become a model because of my height, and it pisses me off that you only ever see women over 5″9 modeling everything. Not only that, almost all clothes I find are made to fit women who at least stand at 5″6 and over. It sucks because women of all heights should be represented in the fashion world. It’s just stupid to limit it to women who are 5″9 or over.

  10. aude

    March 18, 2013 at 10:44 pm

    I love modelling and I will love to be in your model search I will be entering!

  11. bubbles

    May 30, 2014 at 4:22 pm

    Does anyone see the nip-slip in the one pic or am i hillucinating?

  12. Pingback: Shortest Runway Models [Petite Models] Twiggy, Kate Moss, Devon Aoki - Bella Petite

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